Amazon Prime Day Is Coming Back in July, With Tariffs Looming Large

Amazon Prime Day will return in July. Amazon on Tuesday announced the 2025 edition of the summer shopping event, which typically brings some of its best Amazon deals of the year.

The mega retailer isn’t yet announcing specific dates, according to Amazon spokesperson Alicia Hopkins, who responded via email to questions about the timing. The two-day sales event, which is exclusively for Prime members, took place last year July 16-17. 

Looming price hikes due to tariffs could impact how much of a savings shoppers can expect. 

Separately, a report Tuesday morning said that Amazon was planning to show how much of a given product’s cost was the result of tariffs, which immediately drew condemnation from the White House. 

Amazon later acknowledged that it had considered displaying import charges alongside product prices on its ultra low-cost Amazon Haul store but decided against it. “This was never approved and is not going to happen,” Tim Doyle, a company spokesman, said in an emailed statement.

So what could tariffs mean for your Prime Day shopping?

How could tariffs affect Prime Day deals?

Prices on everything, including electronics, are expected to rise as a result of Trump’s sweeping tariffs, which he originally announced on April 2. He quickly followed with a 90-day pause for most of the tariffs, but left triple-digit tariffs in place for China and a 10% baseline tariff for goods imported from other countries. 

The administration has since said that it’s in the process of making deals with many countries to ease tariffs, but no official announcements have been released yet. Some companies, including Apple, have taken steps to reduce the impact of tariffs on their products, including reportedly moving some manufacturing operations to India.

If the 90-day tariff pause is lifted before agreements can be reached, they would take effect in July — the same month as Amazon’s Prime Day event.  

If retailers pass along the full cost of the tariffs, it could mean we’ll be paying double (or more) for products manufactured in other countries. Shoppers on bargain sites Temu and Shein have already seen prices skyrocket as much as 377% ahead of the tariffs.

After launching the original Prime Day in 2015, the retailer has expanded the number of its sales events, including a Big Spring Sale in March and Prime Big Deal Days in October.