Adobe and LinkedIn Are Teaming Up to Help Creators Verify Images’ Authenticity
Adobe’s next step forward in its content authenticity efforts is here. The Adobe content authenticity app is now in public beta, available for anyone to try. With the app, you can attach content credentials to all your digital images and photos.
Content credentials are a kind of invisible digital signature that’s added after a project is finished. Right now, you can add them to images, with support for videos and audio coming soon. Besides your name, content credentials can include your social media handles, personal website and can disclose any AI usage. You can also use these credentials to signify that you don’t want your work to be used to train AI models.
This is an example of what content credentials would look like.
One of the best parts about the app is that you don’t need a Creative Cloud subscription to use it. So even if you don’t want to pay for Adobe programs, you can quickly sign up for a free Adobe account and use the app to create content credentials and apply them to your digital work.
Creators who post their work online know that it’s all too easy for people to steal, misattribute or erase the original creator from a piece of work. That’s where the new partnership with LinkedIn comes in to give content credentials a little more security.
Currently, LinkedIn offers three types of verifications on its platform: identity, workplace and educational. You likely already have at least one if you’re a semiregular LinkedIn user. You can get a workplace verification by using your work email, or you can get an identity verification using a form of government-issued ID. LinkedIn’s new “Verified on LinkedIn” program will help people use these verifications in other corners of the internet. If you’re verified on LinkedIn, those credentials will appear in your Adobe content credentials account. You’ll also be able to apply your LinkedIn verifications on TrustRadius, G2 and UserTesting.
“Using Verified on LinkedIn, users will be able to use the verifications they’ve completed on LinkedIn to show who they are across the different online platforms they use, boosting trust, confidence and credibility,” Oscar Rodriguez, vice president of trust at LinkedIn, said in a statement.
When you’re inside the content authenticity app, you can batch apply credentials to up to 50 images at a time — a highly requested feature that came out of the private beta, Andy Parsons, senior director of content authenticity at Adobe, told CNET in an interview. You can also use the content credentials app to inspect tags added to other images. The content credential browser extension is also available, if you want the ability to view credentials wherever you scroll online.
Content provenance, or how we know where a piece of content originates, is more important than ever in the age of AI. The content credential app is the result of Adobe’s involvement with a larger group called the Coalition for Content Provenance and Authenticity, or C2PA. The group advocates for an open technical standard to help people easily see where an image, video or another piece of content came from. Other members include Google, Meta and OpenAI — all heavyweights in the generative AI market. LinkedIn is now also joining, but its parent company, Microsoft, is a longtime member.
For more, check out our hands-on testing of the new Photoshop iPhone app and the fight between Adobe and creators over the future of AI.