The Sandbox unveils multi-year partnership with Bruce Lee Enterprises

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The Sandbox, a Web3 Lego-like virtual world, announced a multi-year partnership with Bruce Lee Enterprises for Bruce Lee’s return to the “metaverse.”

Bruce Lee will enter The Sandbox through a multi-year partnership, beginning with his debut in AdventureWorld: The Wildlands, a new themed neighborhood launching during Alpha Season 5.

The experience includes multiple interactive components, such as a Social Hub and a solo-player game called Tao of the Dragon, focused on Bruce Lee’s legacy and philosophy.

Fans who participate will receive both digital and real-world rewards, including a Bruce Lee Companion Figurine, wearable nunchucks, and a limited-edition holographic skateboard.

A new LAND Sale tied to Alpha Season 5 is now live, allowing players to purchase LAND and become neighbors with Bruce Lee and other featured partners.

The lands is meant to get people thinking about how Bruce Lee Enterprises can bring the legendary martial artist, actor, and philosopher into the metaverse.

Bruce Lee, “The Dragon,” known for his groundbreaking roles and creation of the martial art Jeet Kune Do, will unveil several interactive gaming experiences, limited edition digital collectibles, and more in The Sandbox, offering fans a new way to interact with the icon.

The partnership will debut with Bruce Lee making his home on The Sandbox Map in AdventureWorld: The Wildlands, anchoring a creative hub for martial arts and philosophy. The Wildlands is the final neighborhood to be unveiled in AdventureWorld, a digital amusement park offering excitement and entertainment across three distinct realms, each with its unique theme and partners that reflect its spirit and vision.

Players may purchase LAND today to become neighbors with Bruce Lee and other featured iconic partners from Alpha Season 5. For more information on The Wildlands LAND sale, please visit The Sandbox blog post.

Fans who join AdventureWorld: The Wildlands will receive both digital and IRL rewards, including a Creator Asset Pack with two exclusive digital collectibles: the Bruce Lee Companion Figurine, which they can place inside their own experiences, and the Little Dragon Nunchucks, which their Avatar can equip and wear in-game. They’ll also receive a limited-edition Bruce Lee holographic skateboard.

“Bruce Lee continues to inspire people worldwide,” said Sebastien Borget, COO of The Sandbox, in a statement. “To have such a timeless and iconic figure featured in The Sandbox is an honor, and we can’t wait to build Experiences inspired by his enduring legacy. We’re excited to begin this partnership by bringing this icon to life in the metaverse, where The Dragon’s spirit lives on in a realm built for discovery, challenge, and growth.”

The multi-year partnership will unveil multiple Bruce Lee-inspired Experiences, including a social hub for fans to connect, complete mini-games, and participate in reward pools tied to Avatar collections. Later on, Bruce Lee will release Tao of the Dragon, a solo player game inviting fans to revisit Bruce Lee’s history through exploratory quests and puzzle games.

The Wildlands are now open to those seeking to claim their place near this legendary martial artist and his neighbors in this final AdventureWorld neighborhood.